Encoding is this cumulative process of the source transforming thoughts into messages and delivering them to the audience. The process of organizing the message, choosing words and sentence structure, and verbalizing the message is called encoding. The speaker decides what messages are to be sent and how they will be sent. The speaker transforms ideas and thoughts into messages and sends them to a receiver, or an audience. The source, or sender, is the person who creates a message. Occurs between a speaker and a large audience of unknown people. Involves a small number of people who can see and speak directly with one another Is a form of communication between two people, as in a conversation
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